Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual engagement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the crucial details that transform campaigns from good to great include developing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate strategy for anticipating ROI before media investment.

One of the important things Martin appreciates most regarding his role is the possibility to research and recognize the subtleties of both well-known and new markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media purchasing and media execution experts that collaboratively ensure that campaign objectives are attained in order to maximize roi and interactions. Lauren's occupation in electronic and media began in the 90's, just as electronic ended up being a sensible marketing channel.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.