Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual involvement, and technique growth. Lauren's focus on ROI and passion for finding the crucial information that change projects from excellent to great consist of developing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for anticipating ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing space, Tracey started her occupation as an agency account individual for a range of pharma brands and later on led the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the design for just how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.