Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line presence, client involvement, and method development. Lauren's focus on ROI and passion for finding the vital information that transform campaigns from good to terrific consist of developing a grand range multivariate examination framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for predicting ROI before media investment.

Among things Martin enjoys most regarding his role is the opportunity to study and recognize the nuances of both new and recognized markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the design for just how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.