Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, announces an expanded SEO solution for plastic surgeons, focusing on on-line presence, person engagement, and practice development. In her previous function as VP of Biddable Media Daga specialized in the advertising of health & health brands via all lifecycle stages: beginning with medical trial employment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing area, Tracey started her career as an agency account individual for an array of pharma brands and later headed the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.