Citadel, a Fortress Surgeon Digital Marketing digital marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, patient engagement, and technique development. Lauren's focus on ROI and passion for finding the vital information that change projects from excellent to excellent include developing a grand range multivariate test structure using fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for anticipating ROI before media investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey began her job as a firm account person for an array of pharma brand names and later on spearheaded the marketing effort to launch a first-of-its kind website in the eyewear and eyecare room.

He leads a team of media method, media preparation, media acquiring and media execution professionals who collaboratively make certain that campaign objectives are attained in order to optimize roi and engagements. Lauren's job in digital and media began in the 90's, equally as electronic came to be a feasible advertising network.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.