Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on online visibility, person interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the critical information that change campaigns from great to great include developing a grand scale multivariate test structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for anticipating ROI before media investment.

One of things Martin takes pleasure in most concerning his function is the chance to study and comprehend the subtleties of both established and new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.