Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising company, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient involvement, and practice development. Lauren's focus on ROI and interest for locating the critical details that transform projects from great to terrific include establishing a grand scale multivariate examination structure using fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for anticipating ROI before media investment.

One of the things Martin takes pleasure in most regarding his role is the possibility to research study and understand the nuances of both new and well established markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media technique, media preparation, media acquiring and media execution professionals that collaboratively guarantee that campaign objectives are achieved in order to make best use of roi and involvements. Lauren's profession in digital and media started in the 90's, just as digital ended up being a sensible advertising channel.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.