Fortress Surgeon Digital Marketing (resources), a doctor electronic advertising and marketing agency, announces an increased SEO service for plastic surgeons, concentrating on on-line exposure, patient engagement, and practice development. Lauren's concentrate on ROI and passion for discovering the important details that transform projects from good to great include creating a grand range multivariate test structure using fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI prior to media investment.

One of things Martin appreciates most concerning his function is the possibility to research and understand the nuances of both new and established markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.