Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, introduces a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, client interaction, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brand names with all lifecycle stages: starting from clinical trial employment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiration and advertising sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey began her profession as an agency account person for an array of pharma brand names and later spearheaded the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the design for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.