Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line presence, client involvement, and technique development. Lauren's concentrate on ROI and passion for finding the important information that transform projects from good to wonderful consist of creating a grand scale multivariate test structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate strategy for forecasting ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her profession as a company account individual for a range of pharma brand names and later on spearheaded the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media method, media planning, media acquiring and media execution experts who collaboratively make sure that project goals are achieved in order to make best use of roi and engagements. Lauren's occupation in electronic and media began in the 90's, just as digital ended up being a viable marketing channel.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.