Citadel, a Fortress Surgeon Digital Marketing digital advertising company, reveals a broadened SEO solution for cosmetic surgeons, concentrating on online presence, patient engagement, and technique development. Lauren's focus on ROI and passion for discovering the crucial information that change campaigns from great to excellent consist of establishing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for forecasting ROI prior to media investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey began her career as a firm account person for a variety of pharma brand names and later on pioneered the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

He leads a team of media approach, media preparation, media purchasing and media implementation professionals who collaboratively ensure that project objectives are achieved in order to make best use of roi and involvements. Lauren's occupation in digital and media began in the 90's, equally as electronic became a feasible advertising network.

While at Underscore, she invested 3 years educating Online search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.