Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising company, introduces an increased SEO solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and technique development. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & health brands with all lifecycle stages: beginning with professional test recruitment campaigns, via the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and advertising sunsetting.

A 25-year professional in the health care marketing and advertising area, Tracey began her occupation as a company account individual for a range of pharma brand names and later headed the advertising and marketing effort to introduce a first-of-its kind website in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the version for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.