Fortress Surgeon Digital Marketing, a doctor electronic marketing company, introduces an expanded SEO solution for cosmetic surgeons, focusing on online visibility, patient engagement, and method growth. Lauren's focus on ROI and enthusiasm for locating the critical information that change projects from excellent to terrific include establishing a grand range multivariate test structure using fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for anticipating ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising space, Tracey began her profession as a company account individual for a selection of pharma brands and later on spearheaded the marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.