Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, announces an expanded search engine optimization service for plastic surgeons, concentrating on online exposure, individual engagement, and practice development. Lauren's focus on ROI and enthusiasm for discovering the crucial information that transform projects from excellent to fantastic include developing a grand range multivariate test framework making use of fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate method for predicting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her profession as a company account individual for a selection of pharma brands and later headed the advertising effort to launch a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for exactly how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.