Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, patient engagement, and practice development. Lauren's focus on ROI and enthusiasm for locating the essential information that transform projects from great to excellent consist of creating a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast method for predicting ROI before media financial investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey started her job as a firm account individual for a selection of pharma brands and later on pioneered the marketing effort to launch a first-of-its kind website in the eyewear and eyecare room.

He leads a team of media strategy, media planning, media purchasing and media implementation professionals that collaboratively guarantee that project goals are accomplished in order to make best use of interactions and ROI. Lauren's profession in electronic and media started in the 90's, equally as digital came to be a feasible advertising and marketing network.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.