Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals an expanded SEO service for cosmetic surgeons, concentrating on online exposure, patient interaction, and technique development. Lauren's focus on ROI and interest for locating the critical information that transform campaigns from excellent to wonderful consist of developing a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for predicting ROI prior to media financial investment.

Among the important things Martin appreciates most concerning his role is the possibility to research study and recognize the subtleties of both recognized and brand-new markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the model for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.