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Self-service audio-guided tours assist site visitors recognize the "imaginative secrets of Cubism"

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In the exhibit hall of Picasso Museum in Paris, sunlight filtered through the blinds and fell on the canvas of "Les Demoiselles d'Avignon". Sato, from Japan, looked at the altered human lines in the painting, frowning and constantly pushing the overview device - the English explanation just mentioned "Produced in 1907, the beginning of Cubism", and he wished to know "Why did the girl's face have to be gotten into geometric pieces?" yet couldn't locate a solitary description; the French tourist Anna, next to him, explored the guide gadget food selection to find the anti-war story behind the draft of "Guernica", but just saw "Produced during The Second World War"; further away, numerous Arab visitors gathered around the sketchbook in the display closet, directing and gesturing, yet the overview tool in their hands had no Arabic choice and could only presume "Is this attracting physicians and people?" at the illustration Picasso made when he was a young adult, "Science and Charity". Such scenes take place practically on a daily basis in this art landmark that houses over 4,500 works by Picasso.



The Picasso Museum is one of one of the most prominent art museums worldwide. Every year, more than 2 million international visitors go to right here. However "understanding Picasso" is by no suggests a very easy task - his paintings vary from melancholic blue pictures to collage art, and later on he also produced Cubist functions where faces were divided right into several items. Art terms can be frustrating, and the travelers originate from all over the world. There is a massive demand for languages apart from English, French, and Spanish. The exhibition halls have close paints and the walls are constructed from stone, and the signals usually fall short. Yingmi has been in the audio overview industry for 16 years. She didn't take the "just obtain a gadget and resolve whatever" approach. Instead, she focused on the problems of the gallery and established a full-scenario voice excursion option. Without specifically discussing any type of product, she relied upon technological adjustment and material improvement to assist travelers transform "the confusing Cubism" right into "an easy to understand creative life".



I. The "4 obstacles" of the Picasso Museum excursion, both visitors and the operators are bothered


After chatting with lots of gallery drivers and holiday company, they all claimed, "Taking a group to the Picasso Gallery is more laborious than taking a group to the Louvre." The problems in the trip of this place are all connected to "how to recognize art" and "just how to adapt the scene". It's not something that can be addressed by including a translator:



1. The "space" in multilingualism is huge. Vacationers with languages besides English, French, and Spanish can only "guess the significance from the paints".


Among the site visitors to the Picasso Gallery, virtually 40% do not speak Spanish, English, or French - there are Japanese and Oriental family members with children, Middle Eastern vacationers that come particularly to go to, and Eastern Europeans who are passionate regarding art. However, standard tours mainly just provide 3 languages - German, Italian, and Portuguese are commonly neglected, let alone languages like Portuguese, Hindi, and these little languages.



An Italian travel bureau person informed me that they when led a Center Eastern group. The uncle pointed at "Heaven Self-Portrait" and asked, "Why did he repaint it so regretfully?" The short-lived translator can only slightly state, "Maybe he was in a tiff," and the uncle drank his head and claimed, "It would be much better if I simply took a look at the paint myself." South American travelers were much more distressed. They wanted Spanish commentary, but the Spanish variation of the conventional scenic tour just translated the names of the jobs, without mentioning that Cubism was associated with the forms of Spanish folk porcelains, and after the excursion, everybody in the team said, "We simply saw a bunch of unusual paints."



2. Art terms are "also rare", average visitors "do not understand"


In Picasso's globe, terms like "Cubism", "Deconstructionism", and "Collection Art" are hard for normal travelers to comprehend also when translated into Chinese. Standard trips either straight toss out the terms, such as pointing at "Les Demoiselles d'Avignon" and stating, "This is the starting job of Cubism," however without describing "What is Cubism, and why are the personalities not normal with noses and eyes?" Or they only say, "This is a painting by Picasso in 1905," without mentioning that it was part of his rose-colored period and the pink tones aware were since he remained in love and in a great mood.



As a result, when tourists check out the flat lines in "The Guitar", they don't understand that Picasso was "drawing a three-dimensional guitar on a two-dimensional notepad"; when they look at the lying woman in "The Desire", they do not understand "those soft contours conceal his quick yearning for love" - one of the most interesting part of art is all covered up by these "term piles".



3. The displays are thick and "very easy to puzzle", the seeing rhythm is commonly cut off


A lot of the event halls in the Picasso Museum are not large, but the exhibitions are piled up closely: in one hall, there are sketches from Picasso's young people, oil paints from his blue period, and sculptures from his rose-colored duration, positioned just 1.5 meters apart. The conventional guided scenic tours have as well imprecise sensing. Standing in front of an illustration, the sound being played is that of an oil paint on the side. Visitors have to repetitively by hand switch the sound. What's even more frustrating is that some exhibition walls are made of stone, and the signal gets disturbed when it comes across a barrier. When I heard "The ideas for the Rose Period originated from the circus", equally as I was about to listen more, the signal all of a sudden dropped, and by the time I recovered, we had actually currently gone on to the next area.



A French neighborhood vacationer complained to me: "I originally wished to follow Picasso's life trip, from his childhood years paints to his later Cubism works. Yet either I missed the series or there was no signal. In the end, I strayed around aimlessly and couldn't also figure out just how his style transformed."

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4. "Absence of depth", missing out on the "life stories" behind the production


Picasso's paints were never ever "produced just for the benefit of development" - "Guernica" was painted after he was exasperated by the Nazis' bombing of the Spanish community of Guernica. The bull in the picture signified violence, and the equine stood for suffering; the pale blue history in "The Kid with a Pipe" was his reminiscence of his youth. But typical assisted tours hardly ever point out these "behind-the-scenes stories", only claiming "What's the name of the work, and when was it repainted?".



Visitors can just consider "How unusual does this painting look?" however do not recognize "Why did he paint it by doing this?".

I carried out a small study prior to, and only 15% of the vacationers can know with typical assisted tours that "Picasso's Blue Period was because of the suicide of a friend, and the Rose Duration was because of his first love"; even less, 10%, knew that "The inspiration for 'Les Demoiselles d'Avignon' was fifty percent from African masks and half from Spanish bullfighting" - really, the most essential thing to see in an art museum is these "lives concealed in the paints"



II. Yingmi's "Art Adaptation Strategy": Comply with the tourists' needs, turn "un-understandable" into "reasonable".


When Yingmi developed the plan for the Picasso Gallery, she really did not rush to inform individuals "Exactly how practically advanced we are", but in fact sent numerous individuals to the gallery for a full week of observation - adhering to tourists from different nations, observing where they quit, where they frowned, which sentences they repeated, and taking a full notebook of notes. The final plan, without any fancy explanations, was all based on the real needs of the tourists:.



1. Exhibit Adaptation: Accurate picking up + Stable signal, without interrupting the watching rhythm.


To attend to the problem of "dense paints and quickly blocked signals" in the museum, Yingmi's strategy focused on 2 bottom lines:.



One was "Exact noticing", using the RFID-2.4 G celebrity circulation technology. Simply put, when a visitor is within 1 meter of the paint, the explanation appears precisely, and it doesn't leap to the adjacent sculpture - once I tried it in an exhibit with a very dense collection of paints, standing in front of Picasso's "Scientific research and Charity" from his youth, the explanation happened to be around this paint's story, and there was no requirement to by hand change the sound; the other was "Steady signal", making use of the 4GFSK anti-interference modern technology, which can travel through rock wall surfaces. I had evaluated it in the rock event hall of the Acropolis Gallery in Athens, and the signal interruption rate could be reduced to below 5%, also in the underground event hall where the museum saved drafts, the noise could be listened to plainly.



And for battery life, it takes about 2.5 hours for travelers to visit the Picasso Gallery, and the devices utilized in the strategy was Yingmi's very own PMU safety lithium battery, which could be charged as soon as and utilized for 12 hours. There was no requirement to search for a billing outlet between, and the equipment was made lightweight, so it didn't create hand pain after using it for a long period of time - unlike some traditional tools, which became heavy midway with and was not wished to hold.



2. Content Deepness: Adhere to Picasso's "life journey", transform art into "little stories".


Yingmi spoke with scholars from the Paris Art Institute and the Picasso Proving ground to jointly go over the web content of the explanation. The core was: "Do not talk big concepts, break Picasso's imaginative life right into stories that travelers can understand.".

For instance, when reviewing the Blue Period, one may state, "After his close friend's self-destruction, Picasso was dispirited, so he used blue tones to repaint beggars and street performers - take a look at the heavy poses in 'La Vie', heaven color shows isolation." One would additionally mention, "He fulfilled his first love, so the colors turned pink, and he repainted acrobats and clowns - 'Young boy with a Pipeline' has soft pinks, revealing his happy state of mind." When reviewing Cubism, it would certainly be broken down even further: "Picasso damaged figures right into geometric shapes and revealed front and side views at the same time - consider 'Les Demoiselles d'Avignon', the females's faces are divided, that's just how he damaged the conventional point of view.".



The material additionally includes a reminder for site visitors to "locate it themselves", such as, "Consider the lines in 'The Guitar', how did Picasso use aircrafts to create a sense of three-dimensionality?" "Search for the female's arm in 'The Desire', isn't it like a soft, curved line flowing?" This way, visitors are not passively paying attention yet actively observing and remembering it much more firmly.



Conclusion: Let Picasso's "Artistic Life" be comprehended by more individuals.


The beauty of the Picasso Museum is not "displaying a bunch of Picasso's paints", but What kind of equipment does an audio guide device belong to, is hidden within these paints - a musician's trip from despair to joy, from complying with old guidelines to innovating on their own, an art transformation history extending 50 years. For site visitors, coming right here is not to take a "photo with 'Les Demoiselles d'Avignon'" yet to wish to know "why Picasso repainted such as this, what type of state of mind these paintings conceal".



Yingmi's guided scenic tour plan does not have any type of elegant functions. It just does these three things well: "discuss the language completely, have exact reactions, and have deep content". It is like an art guide, not vigorously passing on understanding, however assisting visitors to see slowly, in the melancholy of the Blue Duration, the inflammation of the Rose Period, and the advancement of Cubism, slowly assisting site visitors understand Picasso's artistic code. For customers, selecting such a plan is not only to make the visitor experience better, yet also to absolutely make it possible for the art gallery to "send culture and interpret art" - this is the most crucial meaning of the guided excursion plan.
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