Citadel, a doctor electronic marketing company, introduces a broadened SEO service for plastic surgeons, concentrating on online presence, person engagement, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brand names with all lifecycle stages: beginning with professional trial recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her occupation as a firm account individual for a variety of pharma brands and later on spearheaded the Fortress Surgeon Digital Marketing effort to release a first-of-its kind site in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.